PRIVACY POLICY

At Alpha Attire LK, we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit or make a purchase on alphaattire.lk. By using our website, you consent to the practices described in this policy.

Information We Collect

• Personal identification information, such as your name, delivery address, email address, and phone number, provided by you during registration or checkout.
• Payment and billing information necessary to process your orders. Card and payment details are collected and processed securely by our third-party payment gateway (PayHere) — we do not store your full card details on our servers.
• Browsing information, such as your IP address, browser type, and device information, collected automatically through cookies and similar technologies.
• Order history and communication records, including customer support enquiries and correspondence with us.

How We Use Your Information

• To process and fulfil your orders, including packing, shipping, and delivery via our courier partners.
• To communicate with you about your orders, respond to enquiries, and provide customer support.
• To send updates about new arrivals, promotions, and offers, where you have opted in to receive them.
• To improve our website, products, and services based on your feedback and browsing behaviour.
• To detect, prevent, and address fraud, unauthorised transactions, and misuse of our website.

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service providers: We share information with trusted third parties who help us operate our business, including our payment gateway (PayHere) for processing payments and our courier partner for delivering orders. These providers are only given the information necessary to perform their function.
• Legal requirements: We may disclose your information where required to do so by law or in response to valid requests by public authorities.

Data Security

We use reasonable administrative and technical measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, remember your cart and preferences, and analyse website traffic. You can disable cookies through your browser settings, though this may affect certain features of the website.

Your Rights

You may contact us at any time to review, correct, update, or request deletion of the personal information we hold about you, subject to any legal or contractual retention requirements (for example, order and payment records).

Children’s Privacy

Our website is not directed at children under the age of 18, and we do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “last updated” date. We encourage you to review this page periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

• Email: support@alphaattire.lk
• Phone: +94 70 488 0080
• Website: alphaattire.lk